Going Global: How to improve digital marketing performance in any market on the planet
A practical guide for businesses looking to grow internationally using digital marketing techniques.
Looking to grow your business internationally through digital marketing?
Going Global is for you.
Anyone who owns or works for a business looking to expand internationally will likely find Going Global a useful and practical resource
How can Going Global help businesses?
Written in an accessible and easy-to-read style, the book will help readers understand:
- How to research, select and enter new markets
- The fundamentals of international SEO, paid media and social media success
- How link-building and working with influencers varies internationally
- CRO and UX techniques you can use across markets
- Payment methods around the world
- How to overcome international ecommerce fulfilment challenges
- How to set global KPIs and how to measure success
- PLUS: the costly mistakes you need to avoid!
Meet the authors
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Sarah Jennings
Sarah is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
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Tom Montague
Tom works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.
