Our practical guide will teach you:
- How to research, select and enter new markets
- The fundamentals of international SEO, paid media and social media success
- How link-building and working with influencers varies internationally
- CRO and UX techniques you can use across markets
- Payment methods around the world
- How to overcome international ecommerce fulfilment challenges
- How to set global KPIs and how to measure success
- PLUS: the costly mistakes you need to avoid!
Sarah Jennings
Sarah is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
Tom Montague
Tom works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.
Did you know that we have a second book?
With fresh insights, Beyond Borders cuts through the noise to help you navigate today’s marketing chaos
and turn it into opportunity.