Women in International Marketing
Founded in 2023 by Oban International – a digital marketing agency with global expertise and roots in Brighton – this group is a space for connection, inspiration and growth.
- Meet like-minded women in marketing roles and build a peer network
- Learn more about international marketing from each other and from our guests
- Share career advice and tips
- Support each other to succeed in the international marketing community
Our representatives:
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Managing Director
I'm Oban’s Managing Director, driving our growth and making sure we deliver standout work and service for our clients. I joined the agency in 2018 and have been focused on helping us thrive ever since.
Suzie Oakford
Managing Director
I'm Oban’s Managing Director, driving our growth and making sure we deliver standout work and service for our clients. I joined the agency in 2018 and have been focused on helping us thrive ever since.
I have worked in Account Management and Business Development throughout my entire career and specifically within Digital Marketing for the last 16 years at several leading Global Digital Agencies.
What’s your favourite part of helping businesses to grow internationally?
Getting to learn how different businesses approach their International Growth, which markets are key for certain sectors, and being able to devise strategies to deliver against ambitious businesses objectives.
What do you enjoy most about collaborating with diverse teams and cultures?
The great part about the work we do at Oban is seeing how audiences and behaviour can be affected by market, language and culture, and how understanding and reacting to this can drive stronger more cost-effective performances.
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New Business Director
My job is to get to the heart of what new clients are trying to achieve – and what’s standing in their way – so we can shape digital strategies that make a real difference and fuel their international growth.
Chloë McKenna
New Business Director
My job is to get to the heart of what new clients are trying to achieve – and what’s standing in their way – so we can shape digital strategies that make a real difference and fuel their international growth.
I’ve worked in a variety of positions across social media, international strategy and client services before moving into my current role leading New Business.
What’s your favourite part of helping businesses to grow internationally?
I love being able to work with truly global brands and help them grow their performance across multiple markets. Understanding how audience behaviour and expectations can differ across countries is fascinating and through Oban’s LIME network I’ve learned so much about the power of localisation and how to harness cultural insights to drive better results.
What do you enjoy most about collaborating with diverse teams and cultures?
I enjoy the fresh ideas and perspectives that working with a diverse team brings. There is never a shortage of innovation, and we are constantly challenged to consider different ways of thinking when working with people from a variety of different backgrounds – it’s a treasure trove of expertise, culture and knowledge!
