One idea, many markets

Create content and creative that connects with your audience, performs across channels and adapts to different markets.

At Oban, production is connected to the thinking behind it. Our teams work across SEO, Content, Paid Media and Local In-Market Experts to bring together search behaviour, including AI-powered search, audience insight, media plans and local expertise.

From long-form content and social assets to video, display creative and localised production, we create work for the channels and markets that matter to you.

Production works harder when it’s connected to the activity around it. Oban’s approach to content and creative is shaped by what your audience needs, how they search and discover information, and the channels they use. It’s built to adapt and scale across markets.

• Produce enough content and creative for multiple channels and markets
• Keep production consistent when different teams or agencies are involved
• Create assets based on genuine audience and search insight
• Adapt campaigns efficiently for different markets and formats
• Make sure international creative feels locally relevant
• Scale production without starting from scratch every time

If so, we can help.

Long-form content
Articles, guides, landing pages, thought leadership and other editorial content built around audience needs and genuine search behaviour, including how people discover information through AI-powered search. We can create new content, refresh existing pages and develop market-specific versions.

Short-form video
Social-first video, animation, product content, promotional assets and campaign creative for organic and paid channels.

Hero video
Larger campaign and brand films, including live-shoot production and scalable, system-led approaches. We can also create cut-downs and versions for different channels.

Social content
Static posts, carousels and other social assets designed around the platform, audience and campaign. Content can be developed for organic, paid or both.

Display creative
HTML5 banners, dynamic creative and other digital display formats, with the different sizes and versions needed for paid media campaigns.

Localised production
We adapt existing content and creative for different markets or build market-specific assets from the outset. Our Local In-Market Experts make sure the work feels right for the audience.

International production can quickly become complicated when every market needs different formats, messages and versions.

Our combination of production capability and local expertise helps simplify that process. We can create a core asset, adapt it for different channels and markets, and use our LIME network to check that the finished work is culturally relevant as well as linguistically accurate.

That means you can build from a consistent strategic idea while giving each market the flexibility it needs.

Our Local In-Market Experts can review messaging, imagery, tone and formats to help make sure creative feels appropriate for each market. Effective localisation goes well beyond translation because it involves understanding how people in different markets search, consume content and respond to creative.

If you work with Oban, you’ll get…

• Content and creative connected to your wider marketing strategy
• Production informed by search, media and audience insight
• Assets created for the channels and formats that matter
• Scalable production across multiple markets
• Local expertise from our global LIME network
• One team to create, adapt and scale content and creative