International Insights

We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.

We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.

K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.

The UK and Australia’s trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.

What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.

The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.

Oban’s book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.

We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.

Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.

Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.

There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.