Explore our blog for news, ideas and insights
Sora: OpenAI’s content crusade conjures curiosity and concerns
OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.
Oban International trademarks unique LIME Network® for global marketing excellence
Find out more about the power of trademarks and how to navigate the global trademarking process. Strengthen your brand identity internationally.
A global love affair: beyond red roses for Valentine’s Day
Explore the evolution of Valentine’s Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.
TikTok marketing for B2B brands: Pros, cons, and winning strategies
TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.
Download now: Oban’s guide to crafting effective B2B personas in 2024
Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.
Sustainability around the world: Spotlight on Iceland
How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.
