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Voice search: how will international brands talk their way to success?
The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?
VPNs: why they matter for paid media plans
Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.
Ad blocking and privacy – why they matter for international media planning
Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.
No more public likes and views: what does demetrication mean for marketers?
Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?
Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
