Explore our blog for news, ideas and insights
Your best-performing market might not be your best investment
Find out how to choose the best international markets for investment, maximise marketing ROI and identify new opportunities for profitable growth.
When AI does the shopping, how does your brand win?
Discover what agentic commerce means for global brands, how AI shopping agents select and buy products, and how to prepare for AI-led shopping across markets.
What happens when AI influences a sale but gets none of the credit?
Imagine someone asks ChatGPT to recommend three companies in your sector. They compare options, ask follow-up questions and choose the one they trust most. Days later, they find that company via Google and make an enquiry. Your analytics credits organic search for the visit, or perhaps direct traffic. The AI conversation that helped win the […]
Social media is getting smarter. Is your global creative ready?
Social platforms are moving deeper into the creative process. Explore what this means for global content, creator selection and localisation.
2003 was a big year for Oban. What else was happening that year?
2003 was a big year for Oban. From Google and dial-up to Beyoncé, Concorde and Love Actually, we look back at what was happening then and the parallels with today.
What does good customer service look like around the world?
Explore how customer expectations, search behaviour and service needs vary across international markets, and what this means for global brands.
The death of the keyword? What ChatGPT Ads mean for international paid media
Keywords aren’t going anywhere, but context is changing the game. Find out what ChatGPT Ads mean for search intent and international paid media.
