Explore our blog for news, ideas and insights
France’s biggest fashion retailer isn’t who you expect
Who needs warehouses when your users do all the shopping, selling, and styling? How Vinted became France’s fashion giant and what it means for e-commerce.
What the QuitGPT backlash tells us about global AI use
AI chatbots are everywhere, but adoption and trust vary by market. Discover what the QuitGPT moment reveals about ethics, regional trends, and international strategy.
Why cost per lead can sometimes be misleading in global B2B marketing
Global B2B leads are not created equally. See why cost per lead can sometimes mislead and how to measure true commercial value across markets.
What is ROAS and why does it vary by country?
Find out why the same ad spend can perform differently across countries and how to use ROAS to make smarter international marketing decisions.
Oban voices: Give to Gain – celebrating International Women’s Day 2026
For International Women’s Day 2026, Oban women share the career moments that challenged them and helped them grow in international marketing.
The 48-hour funnel: What sightseeing marketing looks like in practice
From coffee to sightseeing bus in under an hour: the 48-hour funnel shows how in-city tourists make rapid choices and what it means for marketing.
The death of the LinkedIn company page? You might be asking the wrong question
Many are declaring the death of the LinkedIn company page. Before you write the obituary, it’s worth asking a better question: who do buyers actually trust?
