International keyword research

Thanks to our unique LIME network, Oban understands how people search in their own local way – helping your products and services get noticed on search engines worldwide.

We don’t just translate keywords; we dig deeper to make sure your brand connects with real local search habits and opportunities in every market.

• It starts with a seed list

Keyword research starts with a strong seed list, a collection of words and phrases essential for building detailed keyword portfolios. This list, based on categories important to your markets, customers, products, and services, forms the basis of our thorough research.

• We tailor our approach to your brand

We don’t just use general terms; we include details customised for your business, such as events and competitor terms. Our research explores your main products, services, industry connections, and how customers find out about you in their markets. It’s crucial to remember that how people understand and search for your product varies by market – which is why simply translating English keyword lists often leads to missed opportunities.

• We optimise keyword portfolios for enhanced visibility

Our objective is to create a parent list of keywords that maximise gains in visibility, traffic, engagement, and acquisitions in every target market. These keywords are organised into portfolios aligned with both your business needs and paid media account structure (to maximise collaboration between SEO and paid media).

• We benchmark for success

We benchmark your organic visibility, share of voice, missed opportunities, and search console clicks. By analysing paid media cost per click and per keyword portfolio, we identify high-priority areas for focus and improvement. From on-page optimisation to content planning, our research informs various aspects of your digital marketing strategy.

• Culturalisation for relevance

Our approach involves adapting keywords to each culture, using the SEO skills and local knowledge of our LIMEs (Local In-Market Experts). This ensures that we uncover genuinely relevant keyword opportunities, going far beyond a basic translated approach.

• Real results

For example, our method helped one client discover an extra 645,000 monthly searches across 125 key terms – opportunities they’d have missed if we’d just done a basic translation.

• Don’t settle for basic translations

Just translating keywords won’t cut it – and sometimes it can even hurt your brand. With Oban’s international keyword research, you’ll get real results that help your business succeed worldwide.