International domain strategy
Making your website feel at home in every region is vital for international SEO. A smart domain strategy helps you climb search ranks, match local tastes, and connect naturally with audiences worldwide - so more people find you and stay.
Unlocking the SEO domain puzzle: An important international ranking factor
Let's talk domain strategyTailored solutions for domain strategy in your target markets
We start with a thorough understanding of the domain strategies relevant to your region, market, and sector. Technical setup is crucial, so engaging with your development team to navigate potential limitations is the first step.
Strategic URL choices for each market
Deciding on the URL for a new market involves strategic choices. For non-country specific top-level domains (TLDs) like .com or .org, you can opt for subfolders, maintaining a consistent domain while appending country-specific codes. Alternatively, subdomains can be used, although this approach means less SEO authority from the main site.
Navigating ccTLDs
If you have a ccTLD, such as .co.uk, a distinct approach is required. Search engines automatically link country-specific domains to their markets, making the introduction of new ccTLDs for each market a viable option. However, this comes with the challenge of starting SEO efforts from scratch for each market.
Oban’s proven domain expertise can elevate your global presence
Oban knows how to build domain strategies that work internationally. We’ll help you find the right approach for your business.
Since 2002, our international SEO team has built smart, focused strategies that cut through the noise and get results.
