Want more conversions? The AIDA model shows you how
B2B buyers often get stuck in the messy middle – the tricky stage where decisions are made or lost. Learn how to guide them with strategies that make choosing you simple.
International Marketing Blog
News and insights from across the world of international digital marketing.
IWD 2025: Women who step up to the plate and accelerate action
For IWD 2025, we’re sharing stories from women at Oban who stepped up and accelerated action in their careers, showing how small moments lead to big impact.
Why Oban wrote Beyond Borders (and why you’ll want to read it)
Oban’s new book, Beyond Borders: The Power of Local Expertise in an Algorithmic World, is coming soon! Find out why we wrote it, what it’s about, and who it’s for.
Are your B2B buyers stuck in the messy middle? Here’s how to help
B2B buyers often get stuck in the messy middle – the tricky stage where decisions are made or lost. Learn how to guide them with strategies that make choosing you simple.
If your SEO and Paid Media aren’t working together, you’re losing out
Are your SEO and Paid Media working in harmony? Integrating both channels optimises visibility, reduces wasted spend, and drives international success.
Does your website pass the E-E-A-T test in 2025?
E-E-A-T matters more than ever in 2025. Find out how to build trust, boost rankings, and optimise for global markets with high-quality, expert-led content.
How to improve your display marketing performance in 2025
Learn the five key elements of display marketing, from goal-setting to creative strategy, targeting, and optimisation, to boost brand awareness and conversions.
Should your brand be on Bluesky Social? These are the pros and cons
Discover the pros and cons of Bluesky Social, known for decentralisation and privacy. Learn whether it’s worth your time or if it’s better to wait and see.
How to write ads that get clicks and landing pages that drive action
Master best practices for landing pages and ad copy with tips on localisation, messaging, and optimisation for global marketing success.
2025 New Year resolutions that will actually make a difference
Set your marketing up for success in 2025 with nine practical resolutions. Focus on metrics that matter and use local insights for stronger campaigns.
How to unlock B2B marketing opportunities in 2025
Get practical tips from the B2B Marketing Expo on how to succeed in 2025, including ways to navigate tricky buyer journeys, improve your visibility, and make the most of AI.
Unlock opportunities with Oban’s 2025 Global Marketing Calendar
Plan your 2025 global marketing with Oban’s free calendar – 140+ key dates and insights to create impactful, timely campaigns. Download today.
Oban’s reverse gift guide: What not to buy this Christmas
This holiday season, avoid cultural missteps with Oban's reverse gift guide. Discover what not to buy across different cultures, from Germany to China.
Stiff upper lips or just stiff? What ChatGPT really thinks of Brits
Curious about ChatGPT's take on British culture? While it can spit out facts faster than you can say ‘fish ‘n’ chips,’ does it grasp the full picture? Find out more.
Ready for 2025? The marketing trends that could change everything
Get ready for 2025! In our preview of the year ahead, we’re talking AI (of course), dark social, nostalgia marketing, live shopping – and why we all need more simplicity.
No tricks, just SEO treats: How to resurrect your international rankings
Feeling haunted by an underperforming website this Halloween? Fear not: read our tips on how you can exorcise those daunting digital demons for good.
How to set up a content production pipeline without losing the plot
Discover expert tips from Oban’s recent Brighton SEO talk. Learn how to build a scalable content pipeline that works across markets and languages.
In a globalised world, is Hofstede’s Cultural Theory past its sell-by date?
Is Hofstede’s Cultural Dimensions Theory still relevant? Learn how migration and digital platforms are reshaping our understanding of culture and what it means for businesses.
Does LINE still matter for marketers in Japan?
Find out why LINE is still key for Japanese marketing in 2024. Explore practical strategies, compare with other platforms, and optimise your LINE Official Account.
LOL or lost in translation? Navigating humour in international digital marketing
Master cross-cultural comedy and have every market laughing, not cringing. Learn the nuances of humour across cultures, so your jokes always hit the mark.
Lemon8: A zesty brand opportunity or just a sour lemon?
What is Lemon8 and should your brand be on it? Find out whether this Instagram-meets-Pinterest hybrid is the perfect platform for your business.
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