Oban’s reverse gift guide: What not to buy this Christmas
This holiday season, avoid cultural missteps with Oban's reverse gift guide. Discover what not to buy across different cultures, from Germany to China.
International Marketing Blog
News and insights from across the world of international digital marketing.
Stiff upper lips or just stiff? What ChatGPT really thinks of Brits
Curious about ChatGPT's take on British culture? While it can spit out facts faster than you can say ‘fish ‘n’ chips,’ does it grasp the full picture? Find out more.
Ready for 2025? The marketing trends that could change everything
Get ready for 2025! In our preview of the year ahead, we’re talking AI (of course), dark social, nostalgia marketing, live shopping – and why we all need more simplicity.
No tricks, just SEO treats: How to resurrect your international rankings
Feeling haunted by an underperforming website this Halloween? Fear not: read our tips on how you can exorcise those daunting digital demons for good.
How to set up a content production pipeline without losing the plot
Discover expert tips from Oban’s recent Brighton SEO talk. Learn how to build a scalable content pipeline that works across markets and languages.
In a globalised world, is Hofstede’s Cultural Theory past its sell-by date?
Is Hofstede’s Cultural Dimensions Theory still relevant? Learn how migration and digital platforms are reshaping our understanding of culture and what it means for businesses.
Does LINE still matter for marketers in Japan?
Find out why LINE is still key for Japanese marketing in 2024. Explore practical strategies, compare with other platforms, and optimise your LINE Official Account.
LOL or lost in translation? Navigating humour in international digital marketing
Master cross-cultural comedy and have every market laughing, not cringing. Learn the nuances of humour across cultures, so your jokes always hit the mark.
Lemon8: A zesty brand opportunity or just a sour lemon?
What is Lemon8 and should your brand be on it? Find out whether this Instagram-meets-Pinterest hybrid is the perfect platform for your business.
12 myths about digital marketing in 2024 – and why they’re wrong
Think you know digital marketing? Think again. We’re debunking 12 myths that could be holding you back in 2024. Get the facts and boost your marketing game.
Google expands AI Overviews feature
Explore Google's AI Overviews, now available in new languages, and its impact on long-tail search queries, website clicks, and SEO best practices.
Seasonality in SEO and paid media: A global marketing guide
To make your campaigns effective, understanding seasonality in SEO and paid media is crucial. This guide explores how seasonal trends impact your regional strategies.
Ten reasons why Brighton is a great location for a digital marketing agency
Brighton up your digital marketing game! Discover 10 reasons why Brighton’s creativity, connectivity, and coastal charm make it the perfect hub for digital marketers.
Why local reviews are key to your business’s global growth
Find out how local reviews can drive your global growth. See how customer feedback builds trust, strengthens your brand, and increases sales across different markets.
In a remote-first world, does it matter where your digital marketing agency is located?
Learn how a Brighton-based digital marketing agency like Oban excels in a remote-first world. Discover tips on how to choose the right marketing partner.
Is Pinterest marketing still relevant in 2024? Absolutely — here’s how to ace it
Pinterest is still a player in 2024. Learn expert tips to leverage its visual search engine capabilities, driving engagement and boosting sales for your brand.
From blunders to wonders: The need for localised keywords in SEO
Want to avoid translation fails and boost your international SEO game? Read our guide to successful localised keyword research. Translate less, rank more!
Webinar Recording: Digital Travel Trends
We explore the evolving travel landscape and how brands can adapt to engage with their audience and measure success.
China’s e-commerce boom unleashes a global shopping revolution
China’s e-commerce boom has gone global. Read about how players like Temu, Shein, and TikTok Shop are re-shaping the international shopping landscape.
Is Facebook marketing still relevant in 2024? We think so – and here’s how we approach it
Facebook remains a global advertising powerhouse in 2024. Explore tailored strategies, insights, and expert tips for reaching audiences worldwide.
Oban’s long-form guide to creating long-form content in 2024
Discover why long-form content is making a comeback and how to create engaging, in-depth content that boosts SEO, establishes authority, and drives long-term traffic.
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