Stiff upper lips or just stiff? What ChatGPT really thinks of Brits
Curious about ChatGPT's take on British culture? While it can spit out facts faster than you can say ‘fish ‘n’ chips,’ does it grasp the full picture? Find out more.
International Marketing Blog
News and insights from across the world of international digital marketing.
Ready for 2025? The marketing trends that could change everything
Get ready for 2025! In our preview of the year ahead, we’re talking AI (of course), dark social, nostalgia marketing, live shopping – and why we all need more simplicity.
No tricks, just SEO treats: How to resurrect your international rankings
Feeling haunted by an underperforming website this Halloween? Fear not: read our tips on how you can exorcise those daunting digital demons for good.
How to set up a content production pipeline without losing the plot
Discover expert tips from Oban’s recent Brighton SEO talk. Learn how to build a scalable content pipeline that works across markets and languages.
Lemon8: A zesty brand opportunity or just a sour lemon?
What is Lemon8 and should your brand be on it? Find out whether this Instagram-meets-Pinterest hybrid is the perfect platform for your business.
12 myths about digital marketing in 2024 – and why they’re wrong
Think you know digital marketing? Think again. We’re debunking 12 myths that could be holding you back in 2024. Get the facts and boost your marketing game.
Google expands AI Overviews feature
Explore Google's AI Overviews, now available in new languages, and its impact on long-tail search queries, website clicks, and SEO best practices.
Why local reviews are key to your business’s global growth
Find out how local reviews can drive your global growth. See how customer feedback builds trust, strengthens your brand, and increases sales across different markets.
Is Pinterest marketing still relevant in 2024? Absolutely — here’s how to ace it
Pinterest is still a player in 2024. Learn expert tips to leverage its visual search engine capabilities, driving engagement and boosting sales for your brand.
Webinar Recording: Digital Travel Trends
We explore the evolving travel landscape and how brands can adapt to engage with their audience and measure success.
Is Facebook marketing still relevant in 2024? We think so – and here’s how we approach it
Facebook remains a global advertising powerhouse in 2024. Explore tailored strategies, insights, and expert tips for reaching audiences worldwide.
Oban’s long-form guide to creating long-form content in 2024
Discover why long-form content is making a comeback and how to create engaging, in-depth content that boosts SEO, establishes authority, and drives long-term traffic.
TW-BERT: Good for users, good for SEO?
Learn how TW-BERT evolves Google search, optimising understanding without compromising speed. Understand its impact on SEO.
A comprehensive guide to backlink analysis for international growth
Learn about the importance of backlinks in SEO, audit tips, and Oban's expert approach. Build ethical links, avoid toxic ones, and enhance your online presence.
Oban’s view on Google’s AI Overviews: A significant shift for SEO
Read Oban’s perspective on Google’s AI Overviews rollout, a pivotal moment in SEO. Prepare confidently for this shift in search results.
Webinar Recording: Consumer search is the new integrated search
We explore the evolution of integrated search, covering the importance of consumer search behavior and the need for a personalized brand experience across different channels.
The crucial role of SEO for luxury brands: Maximising global reach and relevance
Explore the pivotal role of SEO in driving global success for luxury brands. Discover actionable insights and pitfalls to avoid in this expert guide.
8 essential insights from Oban’s organic search webinar
Want to know more about today’s organic search landscape? Check out Oban’s recent webinar summary, covering AI impacts, regulatory changes, and industry shifts.
The biggest international site migration mistakes every brand should avoid
Find out how to migrate your website without making costly mistakes. Learn tips to make sure everything goes smoothly for users and search engines.
How to track referral traffic from AI platforms like ChatGPT in Google Analytics 4
Discover how to track AI platform referral traffic in Google Analytics 4. Learn setup tips, analysis techniques, and stay updated with our concise guide.
From Perspectives to profits: Google’s new ad format sparks speculation
Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.
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