Tesco vs. Topshop – cultural secret to international success
It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...
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International Marketing Blog
News and insights from across the world of international digital marketing.
Google and the Interflora fiasco
Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google,...
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Social Media Facts and Stats – Latin America
The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.
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Are You Choosing the Right Keyword for your Japanese SEO?
For any native English speaker, Japanese is one of the most difficult languages to learn and if you want to expand your market share by doing Japanese SEO or PPC, this can be a huge challenge.a
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Cultural Models and Website Design
Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables,...
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Multivariate: A Definition
Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...
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