International Marketing Blog

News and insights from across the world of international digital marketing.

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Why has my SEO stopped working?

Why has my SEO stopped working? And 6 tips to get it going again

Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.

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Mobile site speeds

Mobile speed score improves PPC conversion

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

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Learnings from brands you’ve never heard of

What can you learn from brands you’ve never heard of?

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foreign currency

Driving ecommerce sales in Latin America

May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.

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Global Mother’s Day spending statistics

What does recent data show us about gift purchasing for Mother's Day?

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A map with different coloured pins in different countries.

BrightonSEO April 2018: hreflang tags demystified

Hreflang tags: common mistakes and how to spot them (from BrightonSEO)

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golden week blog

A golden opportunity for Japanese retailers

Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.

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digital world map

Need help with your hreflang tags? Come to BrightonSEO!

Need help with your hreflang tags? Come to BrightonSEO!

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foreign currency

Egypt bolsters e-commerce credentials

Egypt's technological credentials will soon make it an excellent choice for e‑commerce

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flowers in pots

Mother’s Day around the world

Global spending on Mother's Day is predicted to increase by over £5bn in 2018

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amazon echo

Are you already thinking about voice search? You should be

Are you already thinking about voice search? You should be

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device

6 ways to win at voice search in multiple international markets

6 ways to win at voice search in multiple international markets

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wave illustrations on black background

How to optimise e-commerce category pages for customers and search visibility

How to optimise e‑commerce category pages for customers and search visibility

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amazon echo device

Webinar: Voice search for an international audience

Voice search is an increasingly important focus for digital marketing professionals around the globe.

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man holding phone

Google has a need for (mobile site) speed

Google has announced an update to the algorithm for mobile rankings which will go live in July this year.

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woman on phone in city

Make your fashion brand more visible in Japan

What are the e-commerce opportunities for British fashion brands in Japan?

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open laptop

5 ways to improve international e‑commerce success with SEO, UX and CRO

5 ways to improve international e‑commerce success with SEO, UX and CRO

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Improve your International reach at BrightonSEO

Oban's popular one day International SEO training course is back at Brighton SEO in April.

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Waving Germany and England Flag

British vs English brand identity in Germany

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

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lipstick

British luxury brands vs leading competitors

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

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Should UK brands expand to Canada?

Canada: 60% purchase online domestically and cross-border.

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