International Marketing Blog

News and insights from across the world of international digital marketing.

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Webinar: Voice search for an international audience

January 31, 2018 Digital channels

Voice search is an increasingly important focus for digital marketing professionals around the globe.

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Google has a need for (mobile site) speed

January 18, 2018 Digital channels

Google has announced an update to the algorithm for mobile rankings which will go live in July this year.

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Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?

January 18, 2018 Digital channels

What are the e-commerce opportunities for British fashion brands in Japan?

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5 ways to improve international e‑commerce success with SEO, UX and CRO

January 10, 2018 Digital channels

5 ways to improve international e‑commerce success with SEO, UX and CRO

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Improve your International reach at BrightonSEO

January 5, 2018 Events and Awards

Oban's popular one day International SEO training course is back at Brighton SEO in April.

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Waving Germany and England Flag

The English are coming: Why English brands may be more likely to succeed in Germany than British ones

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

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Do British luxury brands need to worry about French and Italian competitors?

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

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Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?

Canada: 60% purchase online domestically and cross-border.

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Japan: 70% of population now shopping online. How can UK businesses capitalise?

A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.

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India: B2C e-commerce experiencing steady growth. A market to consider for 2021?

What can non-native businesses expect from the Indian e-commerce landscape?

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Eszett Fussball or fußball? How foreign alphabets effect sports retail

In our latest blog, we take a look at how foreign alphabets effect sports retail in German search

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3 lessons we can learn from Chinese social commerce

When it comes to ecommerce via social media there’s a lot we can learn from China.

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Google trends reveals Turkey is a top global audience for Game of Thrones

We take a look at how global audiences are searching for the series & which families are most popular in each country

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Google dominates, but expats will ‘go local’ with search – if it delivers

We find out how expats & people who live and work between countries search online

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What are the countries where ‘country code Top Level Domains’ (ccTLDs) are really needed?

Domain strategy is an important part of your international digital marketing strategy and there are pros and cons of each approach

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BrightonSEO: your top 12 Hreflang tag questions answered

BrightonSEO: International targeting with hreflang tags, your questions answered!

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Spotlight: Emily Mace, Head of International SEO

December 16, 2015 Company News

Our spotlight series introduces you to the talented individuals that make up the expert team at Oban International

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BrightonSEO: International SEO – The Good, The Bad & The Ugly

BrightonSEO deck: The Good, The Bad and The Ugly of International SEO

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India – a land of e-commerce opportunities for retailers

India is very attractive to retailers looking to boost online sales overseas.

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Google Analytics: How to get international implementation right!

Are you looking to track data across several websites?

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How unofficial groups are boosting brand awareness on VK

Companies with truly global aspirations will try to reach out to every corner of the world.

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