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News and insights from across the world of international digital marketing.

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Social Media Facts and Stats – Latin America

The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.

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Are You Choosing the Right Keyword for your Japanese SEO?

For any native English speaker, Japanese is one of the most difficult languages to learn and if you want to expand your market share by doing Japanese SEO or PPC, this can be a huge challenge.a

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Does your load time affect your search results? Oban’s most recent case study.

When Google originally announced that page loading speed had become a factor in their algorithm in April 2011 initially webmasters and SEO’s did not believe it would become a significant ranking factor.

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Online gaming in Russia

An interesting game of hide and seek for adults, by Greig Holbrook, Director, Oban Multilingual. We all know from our childhood that the most interesting things are forbidden.

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Merry Chrismukkah, Season’s Greetings or Joyous Kwanzaa?

Customs and rituals are an important element defining culture and most of us grow up immersed in the tradition embraced by our parents. However, in...

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Languages Spoken by Internet Users

Which languages do the Internet users speak most often? What’s the secret to the multilingual success online? Looking at the Internet World Stats we can see that...

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Cultural Models and Website Design

Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables,...

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Multivariate Testing – Top 10 Online Resources

Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put...

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Oban presents research findings at Oxford University

Greig Holbrook, MD of Oban Multilingual, will be making a presentation to a seminar exploring the cultural diversity of web usage at the Oxford Internet...

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Modern marketing: How digital marketing can help UK universities attract international students.

Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f

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Plucked duo by Meena Kadri

Green, Orange, Red for Firefox

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog...

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Optimum Global Conversions: Multilingual SEO/PPC and Cultural Multivariate Testing

From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been...

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Culture-Specific Personas

I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is...

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Multivariate Testing Testing the Power of Language

Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more?...

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Multivariate Testing as a Tool for International Design

As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...

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How multi-cultural multivariate analysis can be as simple as pie (not π).

A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...

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Cultural multivariate can be testing for businesses!

Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...

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Why is multivariate analysis and website optimisation only just here?

Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...

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