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News and insights from across the world of international digital marketing.

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Cultural multivariate can be testing for businesses!

Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...

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Why is multivariate analysis and website optimisation only just here?

Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...

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A discussion of Google Web Optimizer

There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...

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The Final KPI

Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...

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Multivariate: A Definition

Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...

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Oban experiment shows cultural differences online

The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...

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