News and insights from across the world of international digital marketing.
Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...
Continue Reading
Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...
Continue ReadingThere are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...
Continue ReadingCompanies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...
Continue Reading
Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...
Continue Reading
The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...
Continue Reading