Online gaming in Russia
An interesting game of hide and seek for adults, by Greig Holbrook, Director, Oban Multilingual. We all know from our childhood that the most interesting things are forbidden.
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International Marketing Blog
News and insights from across the world of international digital marketing.
Merry Chrismukkah, Season’s Greetings or Joyous Kwanzaa?
Customs and rituals are an important element defining culture and most of us grow up immersed in the tradition embraced by our parents. However, in...
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Languages Spoken by Internet Users
Which languages do the Internet users speak most often? What’s the secret to the multilingual success online? Looking at the Internet World Stats we can see that...
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Cultural Models and Website Design
Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables,...
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Multivariate Testing – Top 10 Online Resources
Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put...
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Oban presents research findings at Oxford University
Greig Holbrook, MD of Oban Multilingual, will be making a presentation to a seminar exploring the cultural diversity of web usage at the Oxford Internet...
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Modern marketing: How digital marketing can help UK universities attract international students.
Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f
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Green, Orange, Red for Firefox
Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog...
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Optimum Global Conversions: Multilingual SEO/PPC and Cultural Multivariate Testing
From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been...
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Culture-Specific Personas
I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is...
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Multivariate Testing Testing the Power of Language
Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more?...
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Multivariate Testing as a Tool for International Design
As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...
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How multi-cultural multivariate analysis can be as simple as pie (not π).
A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...
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Cultural multivariate can be testing for businesses!
Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...
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Why is multivariate analysis and website optimisation only just here?
Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...
Continue ReadingA discussion of Google Web Optimizer
There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...
Continue ReadingThe Final KPI
Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...
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Multivariate: A Definition
Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...
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Oban experiment shows cultural differences online
The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...
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