Why is multivariate analysis and website optimisation only just here?
Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...
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International Marketing Blog
News and insights from across the world of international digital marketing.
A discussion of Google Web Optimizer
There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...
Continue ReadingThe Final KPI
Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...
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Multivariate: A Definition
Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...
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Oban experiment shows cultural differences online
The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...
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