Explore our blog for news, ideas and insights
International Women’s Day 2022: Spotlight on women in China
We spoke to our Local In-Market Expert in Shanghai to find out more about economic, political and social conditions for women in China.
15 key principles to help you succeed internationally
We outline the most important principles for successful international business expansion – to help you maximise the biggest marketing opportunities and avoid costly mistakes.
The rise of C-beauty: How Chinese consumers are driving beauty innovation
K-beauty and J-beauty have been big news in recent years but now it’s time for C-beauty to shine. We delve into the Chinese beauty scene and find out what marketers need to know.
Australia: A great market opportunity for UK businesses in 2022
The UK and Australia’s trade deal comes into effect in 2022 – which means there’s never been a better time for UK businesses to expand into Australia.
Hofstede’s theory of cultural dimensions: Why it’s relevant to international marketing
Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
Oban’s 22 predictions for 2022
What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.
