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Digital platform news: International marketing snapshot
We take a look at the latest digital platform news, including Apple’s move to protect mail privacy, TikTok’s new ad features, Microsoft’s Unified Smart Campaigns, and more.
Global vs Local: 5 lessons for international marketers
Oban’s recent webinar involved international marketers from different sectors discussing how to make the most of the post-Covid landscape. Here are the key takeaways.
How have fewer face-to-face meetings affected B2B relationships?
Covid put a stop to face-to-face meetings, which have traditionally been the bedrock of B2B relationships. How has this affected the B2B buying journey?
Cross-cultural UX: Six tips for success
Understanding cultural differences is key to cross-cultural UX. Without cross-cultural UX, international websites can fail to connect and build loyalty with local audiences.
Hey Alexa: How relevant is voice search for B2B marketing?
Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?
Clubhouse: What a privacy faux pas tells us about localisation
It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
