News and insights from across the world of international digital marketing.
Hofstede’s theory of cultural dimensions is a framework for understanding cultural differences. It’s still highly relevant for international marketers. Find out more.
What will be this year’s biggest international digital marketing trends? We spoke to our team in Brighton and our Local In-Market Experts around the world to find out.
The 2022 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.
Post-Covid, how do B2Bs maximise international lead generation using digital marketing? Here are six key principles to underpin B2B marketing success and drive leads.
Google’s MUM update aims to overcome language and format barriers to deliver an improved search experience. We explain what it means for multilingual websites.
What to buy the marketer in your life this holiday season? If you need gift inspiration, we’ve curated a selection of books every marketer should read.
Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
A central aspect of international SEO is domain strategy – but how do you ensure the right approach for your brand? Our overview tells you everything you need to know.
Find out more about key international SEO terms and definitions in our comprehensive SEO glossary for 2021.
Choosing the right international SEO partner is crucial for businesses looking to achieve overseas growth. What should international marketers bear in mind?
Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.
There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.
Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.
Oban International is publishing a book which explains how to expand your business internationally using digital marketing techniques. Find out more.
A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?
Oban is delighted to be appointed by Celtic & Co as their international paid media partner, delivering search and shopping campaigns in multiple markets around the world.
Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?
This year’s Olympic Games – which still bear the moniker Tokyo 2020 – are anything but business as usual. What do international marketers need to know about this global event?
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