Remarketing, retargeting via search and display

Remarketing is a way to gently remind people who’ve already checked out your website, social media, or app about what you offer. Whether through display ads, social posts, or search, it’s your chance to bring them back by showing the products, prices, images, or deals they were interested in—and give them a little nudge to come back.

Most people don’t buy online after just one look – they usually need a few reminders. That’s where remarketing comes in, helping keep your product front and centre as they explore and decide across different sites and apps.

We can create, manage and report on remarketing campaigns across a wide range of markets, languages and platforms. From Facebook to Bing, Google to Baidu and more. In each case, we plan carefully to address:

• Audience development – via the best use of website data, CRM data, email addresses etc.
• Messaging, ad content, and formats – including using dynamic remarketing to display recently viewed and highly relevant products and prices automatically
• Frequency and duration – to ensure that ad settings are not excessively intrusive and that the campaigns are optimised based on most recent results
• Integration with supporting digital activity – so that remarketing messaging and timing is in step with display, email, search, SEO, etc.
• Lost sales, by recapturing consumers who have abandoned items in their shopping carts or who have dropped out in the middle of the purchasing process.

Our LIMEs (Local In Market Experts) work hand in hand with the Oban paid media team to ensure that remarketing campaigns are carefully localised to align with the market language and cultural nuances. For display remarketing, our emphasis on performance, CPC buying and data transparency provide you with best in class levels of accountability.

For search remarketing, our LIMEs provide further support via active localisation reviews of raw search terms, keywords and negative keywords. Once live, on-going optimisation is key to success; our hub and LIME teams will pro-actively manage ads, audiences, frequency, duration and costs to drive best possible results.