Blog Category

International Insights

flowers in pots

Celebrating mum: When and how we recognise mothers around the world

Global spending on Mother’s Day is predicted to increase by over £5bn in 2018

Waving Germany and England Flag

The English are coming: Why English brands may be more likely to succeed in Germany than British ones

Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?

lipstick

Do British luxury brands need to worry about French and Italian competitors?

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

large cityscape and two people on bench

Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and retailers?

Canada: 60% purchase online domestically and cross-border.

busy crosswalk in city

Japan: 70% of population now shopping online. How can UK businesses capitalise?

A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.

indian flag

India: B2C e-commerce experiencing steady growth. A market to consider for 2021?

What can non-native businesses expect from the Indian e-commerce landscape?

football

Eszett Fussball or fußball? How foreign alphabets effect sports retail

In our latest blog, we take a look at how foreign alphabets effect sports retail in German search

woman sitting on bench on sunny day

3 lessons we can learn from Chinese social commerce

When it comes to ecommerce via social media there’s a lot we can learn from China.

laptop on persons lap with digital illustration

Google trends reveals Turkey is a top global audience for Game of Thrones

We take a look at how global audiences are searching for the series & which families are most popular in each country

woman working on laptop

Google dominates, but expats will ‘go local’ with search – if it delivers

We find out how expats & people who live and work between countries search online

A map with pins in it

What are the countries where ‘country code Top Level Domains’ (ccTLDs) are really needed?

Domain strategy is an important part of your international digital marketing strategy and there are pros and cons of each approach

Book a call or drop us a message — let’s explore your international growth.

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