BrightonSEO: your top 12 Hreflang tag questions answered
BrightonSEO: International targeting with hreflang tags, your questions answered!
Blog Category
International Insights
India – a land of e-commerce opportunities for retailers
India is very attractive to retailers looking to boost online sales overseas.
Google Analytics: How to get international implementation right!
Are you looking to track data across several websites?
How unofficial groups are boosting brand awareness on VK
Companies with truly global aspirations will try to reach out to every corner of the world.
Digital World – Global Digital Marketing News: Friday 27 March 2015
An update on international digital marketing news for Friday 27 March 2015
Valentine’s Day: a global retail opportunity
Valentine’s Day is celebrated with unique traditions from country to country
South Korean search engines: Google or Naver?
Naver beats Google as the most popular search engine in South Korea
Rakuten – a new era of borderless retail and entertainment
In Japan Rakuten is by far the dominant online retailer in a host of categories.
Going Global – Asian brands to dominate the US market
A new generation of Asian brands entering the US
The skimming effect: why you won’t read this
I don’t think you’re going to read this blog post. Not properly READ* it, not every word. There is a reason for that- human beings are predominately lazy. They look for the quickest possible short cut in any task and reading is no exception. Luckily, we are also clever enough to pull out meaning under […]
Tesco vs. Topshop – cultural secret to international success
It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an essential part of that plan. If you are looking to expand internationally, no matter where in the world that is, language is just the cherry on a much bigger cake. […]
Google and the Interflora fiasco
Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google, portrayed a very different light. If you’re not familiar with the incident, Interflora practically disappeared from Google’s SERPs, losing ranking for hundreds of brand and non brand search terms. ‘Black […]
