Oban’s reverse gift guide: What not to buy this Christmas
This holiday season, avoid cultural missteps with Oban’s reverse gift guide. Discover what not to buy across different cultures, from Germany to China.
Blog Category
International Insights
In a globalised world, is Hofstede’s Cultural Theory past its sell-by date?
Is Hofstede’s Cultural Dimensions Theory still relevant? Learn how migration and digital platforms are reshaping our understanding of culture and what it means for businesses.
Does LINE still matter for marketers in Japan?
Find out why LINE is still key for Japanese marketing in 2024. Explore practical strategies, compare with other platforms, and optimise your LINE Official Account.
LOL or lost in translation? Navigating humour in international digital marketing
Master cross-cultural comedy and have every market laughing, not cringing. Learn the nuances of humour across cultures, so your jokes always hit the mark.
Seasonality in SEO and paid media: A global marketing guide
To make your campaigns effective, understanding seasonality in SEO and paid media is crucial. This guide explores how seasonal trends impact your regional strategies.
Ten reasons why Brighton is a great location for a digital marketing agency
Brighton up your digital marketing game! Discover 10 reasons why Brighton’s creativity, connectivity, and coastal charm make it the perfect hub for digital marketers.
In a remote-first world, does it matter where your digital marketing agency is located?
Learn how a Brighton-based digital marketing agency like Oban excels in a remote-first world. Discover tips on how to choose the right marketing partner.
From blunders to wonders: The need for localised keywords in SEO
Want to avoid translation fails and boost your international SEO game? Read our guide to successful localised keyword research. Translate less, rank more!
China’s e-commerce boom unleashes a global shopping revolution
China’s e-commerce boom has gone global. Read about how players like Temu, Shein, and TikTok Shop are re-shaping the international shopping landscape.
3 ways AI is reshaping the world around us
Explore three ways AI is changing our world – from AI avatars helping mourners in China to YouTube’s AI dubbing and a Nigerian start-up digitising history for AI.
From dreaming to booking: Mastering SEO across the traveller’s journey
Explore how mastering SEO throughout the traveller’s journey can enhance your tourism brand. From dreaming to booking, discover strategies for attracting global audiences.
The biggest tech giants you’ve (probably) never heard of
Discover the hidden tech giants shaping a new global landscape. From digital banking in Brazil to crypto exchanges in Mexico, learn about the innovators challenging the status quo.
