International Insights

When it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.

Oban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.

Oban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.

As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.

Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.

Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.

The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.

In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.

Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.

The pandemic had a devastating effect on tourism. Now there are further pressures – including inflation, staff shortages and a growing pressure to be sustainable.

Sustainability is a hot topic for B2Bs. But what does it really mean in practice and how can you communicate your green credentials to target audiences around the world?

With remote working set to stay, countries are competing to attract talent by offering digital nomad visas. We look at some of the most popular destinations for remote workers.