Why Santa offers a masterclass in localisation
Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.
International Marketing Blog
News and insights from across the world of international digital marketing.
Oban’s Christmas gift guide for digital marketers
Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.
10 key dates and events in 2021 that every international marketer needs to know
Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.
Baidu: Everything you need to know about China’s search engine
Baidu is China’s leading search engine. In this detailed overview, we explore everything you need to know about Baidu, including top tips for SEO success.
Baidu: Top tips for SEO success
Baidu is China’s leading search engine. In this article, we outline the top tips for SEO success on Baidu, from domain strategy to language use to meta and image optimisation.
How to localise your content for international SEO
Does your business offer products or services internationally? It's essential that your content is localised for it to perform effectively in all your target markets.
How to create gated content that works for B2B
Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?
Gated versus ungated content: Pros and cons
Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?
Five ways to supercharge B2B lead generation
In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.
[Download] How B2B can bounce back post-Covid
We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.
The new Digital Sales Tax: What advertisers need to know
Find out how Amazon, Google, eBay, Facebook and Apple are responding to the new Digital Sales Tax and what this means for advertisers.
[Webinar] Planning for 2021
In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.
[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
Why is Oban called Oban?
Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.
Planning for 2021: Part 3 – Channel considerations
Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.
Planning for 2021: Part 2 – Changes in the competitor landscape
Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.
Planning for 2021: Part 1 – Changes in consumer behaviour
Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.
Life after Covid-19: The end of the road for cash?
Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.
Life after Covid-19: The future of the fitness sector
Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.
Life after Covid-19: Working from home around the world
Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.
Life after Covid-19: Working from home – winners & losers
Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.
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