Blog

Blog

News and insights from across the world of international digital marketing.

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International digital marketing trends for 2014

2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird,...

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Oban Conversion: Focus on Mexico

The ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural...

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Top 5 International Digital Marketing Pitfalls – a NON-GEEK guide

If you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...

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Cutts Calls Time on ‘Guest’ Blogging

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...

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It’s not all Cyber Monday: Global e-commerce dates for your diary

Oban highlight key dates and events from around the world

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Tesco vs. Topshop – cultural secret to international success

It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...

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Burberry exceeds expectations online with its international presence

British luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter.  Attributed to its...

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Going smart on the Latin American market? Mobile trends and the future of e-advertising

Exciting developments in Latin America relating to smartphones and mobile ads

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The next big thing for e-commerce: the Brazilian sport paradise

Brazil, a melting pot of culture and a land of opportunity that boasts one of the fastest growing consumer markets worldwide. With the 2014 FIFA...

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Oban client trip a corker

December 11, 2013 Company News

Oban’s recent client trip to Reims, Champagne saw client representatives from several businesses enjoy fine French cuisine, Oban’s 2014 strategy presentation, industry discussion and, of...

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Oban’s Head of Paid Media is headline speaker at Biddable World 2014

We’re very excited to announce that our Head of Paid Media, Nandita Patkar, will be one of the headline speakers at Biddable World on January...

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China’s Singles Day beats record breaking ecommerce sales

Forget Christmas, Cyber Monday or Black Friday. Singles Day, or Guanggun Jie is one of the biggest days of the year in terms of ecommerce...

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E‑commerce down under – Australia’s online opportunities

Australia boasts one of the highest uptakes of the internet in the world, with 89.8% of the population online, totalling 19.5 million internet users.

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Measurefest, Metrics and Oban Conversion’s (as GlobalMaxer) cup cakes…

Oban Conversion (as GlobalMaxer) was this year’s headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO.  Headed up by...

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International Digital Forum (IDF) London 2013

The International Digital Forum (IDF) is coming to London! This free one day event will have a specific focus on the international retail industry, featuring...

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Oban Multilingual and Econsultancy announce new course

October 22, 2013 Company News

Do you have plans to go global? Or are you looking to amplify your existing international online campaigns? Well look no further than here. Oban...

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Oban at the Internet Retailing ‘International Research Report’ seminar

Oban recently attended Internet Retailing’s International Research Report at Glaziers Hall, London. Headed up by the charismatic Editor-in-Chief of Internet Retailing Ian Jindal, the seminar...

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Oban Conversion’s Joe Doveton is headline speaker at Conversion Conference Boston

Oban Conversion’s Head of Client Services Joe Doveton is one of the headline speakers at this year’s Conversion Conference Boston, USA. If you are in...

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