Blog

Blog

News and insights from across the world of international digital marketing.

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Bitcoin, the future currency of global e-commerce?

Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009.

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Oban sponsors the Global eCommerce Forum

We are headline sponsor for the Global eCommerce Forum in NYC on May 15th 2014

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Oban and Econsultancy to run new training course in international digital marketing

Invaluable tips and tricks on how to improve your international digital marketing strategy

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Oban Conversion and the Heartbleed bug

What is Heartbleed Heartbleed is a bug in certain versions of OpenSSL the software underpinning most secure communications over the web, including HTTPS connections to...

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Viral marketing – international exposure courtesy of Huvr Board

Huvr Board has cleverly appealed to a broad market by using social media and a viral video

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Cross-cultural tweeting: when the French language and Twitter collide

A spelling mistake was spotted on a French Minister’s Twitter account

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The skimming effect: why you won’t read this

I don’t think you’re going to read this blog post. Not properly READ* it, not every word. There is a reason for that- human beings...

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The e-commerce landscape in Sweden: a youth driven market

Sweden is one of the highest mobile internet users

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Oban, the UK’s leading international digital marketing agency is exhibiting at IRX 2014

The latest emerging trends and challenges that UK online retailers face

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Britain is world No.1 for online retail export

OC&S in partnership with Google conducted the Global Retail E-mpire report, revealing that the retail sector is expanding.

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International digital marketing trends for 2014

2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird,...

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Oban Conversion: Focus on Mexico

The ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural...

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Top 5 International Digital Marketing Pitfalls – a NON-GEEK guide

If you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...

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Cutts Calls Time on ‘Guest’ Blogging

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...

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It’s not all Cyber Monday: Global e-commerce dates for your diary

Oban highlight key dates and events from around the world

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Tesco vs. Topshop – cultural secret to international success

It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...

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Burberry exceeds expectations online with its international presence

British luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter.  Attributed to its...

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Going smart on the Latin American market? Mobile trends and the future of e-advertising

Exciting developments in Latin America relating to smartphones and mobile ads

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