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Blog

News and insights from across the world of international digital marketing.

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Oban is the headline sponsor for Measurefest!

Oban is proud to announce it’s the headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO. This free one...

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Talking in tongues – culture, language and global digital marketing

Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ...

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Oban Multilingual at Ad:Tech London 2013

Oban Multilingual Search is speaking and exhibiting at Ad:Tech London 2013! To catch us at one of the UK’s leading digital marketing conferences make sure...

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Windmills, tulips and…digital marketing? Online opportunities in the Netherlands

If you ask a non-Dutch person about the Netherlands, the first things that will probably come to mind are Amsterdam, windmills, clogs and tulips. Often...

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JT

Overview JT – Jersey’s leading online media platform – approached GlobalMaxer to help boost advertising placements on their classified ad site www.jtinsight.co.uk. Generating revenue from...

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The march of the Penguin 2.0

The international digital marketing landscape has seen a dramatic change over the last 18 months. Google’s algorithm update dubbed ‘Penguin’ challenged unethical link building practises,...

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Cricket and clients – Oban’s summertime away day

With the arrival of summer and the cricket season in full swing Oban invited clients to The Oval, London, for a get-together. From De Beers,...

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Oban at the iGaming Supershow, Amsterdam

Oban recently attended one of the biggest dedicated online gaming exhibitions the iGaming Supershow in Amsterdam, Holland. The two day conference provided a great opportunity...

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The Nth degree: what is ABn Testing?

To AB or not to AB? That is the question. Conversion optimisers for some time have fallen into two main camps – those who prefer...

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China online – Asia’s economic tiger

Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most...

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Lost in translation – social media trends in Russia

If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of...

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Upcoming conferences and exclusive speaking sessions

Catch Oban and partner brand GlobalMaxer at one of the upcoming conference events this summer! Featuring exclusive speaking sessions on the latest news on global...

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New IDF Berlin date announced!

The International Digital Forum (IDF) returns for the first event of 2013 in Berlin, Germany. Held on Tuesday 11th June at the Altes Haus Ungarn,...

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Oban’s exclusive talk at the EAIE Academy

Oban gave an exhilarating talk on Global SEO at the bi-annual European Association for International Education (EAIE) Academy event, held at Birmingham University. Headed up...

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They think it’s all over: when is a test finished? Top 10 tips for getting the best results

“When is a Multivariate test finished?” This is the most common enquiry among brands and clients when using Multivariate or AB Testing to improve conversion...

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Rich Snippets, what are they? Do we really care? And why we should

Ranking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs....

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Oban at the Internet Retailing Expo 2013

Obanattended the Internet Retailing Expo at the NEC, Birmingham. Held over two days, the event was a fantastic opportunity to see us in person to...

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Google and the Interflora fiasco

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google,...

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