Why choose PPC with Oban?
PPC is not just a channel, it’s a uniquely effective tool in the hands of experts. Oban is here to help you unlock its full potential.
Drive global sales through PPC
International PPC, or Pay-Per-Click, isn’t just about clicks – it’s a savvy approach to global sales. At Oban, we simplify the process, providing practical insights on how PPC can be used as a powerful tool for brands worldwide. No unnecessary jargon, just clear and practical guidance on how to reach diverse consumers in various markets and languages.
We focus on big wins
Success in international PPC relies on careful optimisation. Mistakes can mean higher costs, clicks that don’t count, and missed opportunities. At Oban, our approach to optimisation is planned, methodical, and punctual, ensuring each click boosts your brand. We continuously prioritise budgets towards the most impactful opportunities – whether that’s bidding, creative optimisation, new feature testing, or launching into new markets.
Fine-tuning for success
Our strategy begins with a focused roadmap. Following an audit of your current PPC efforts, we craft a plan that aligns with overarching goals and specific tactical requirements. This includes comprehensive account optimisation, addressing crucial parameters like impressions, cost per click (CPC), click-through rate (CTR), and conversion rate (CVR). All aspects, from ad copy qualification to landing page relevance, are meticulously considered for optimal impact.
Global agility for rapid responses
We emphasise agility, aiming for quick responses to dynamic performance insights and market conditions within the current global economic and political climate. Our approach is to review often, remain agile, and always act based on expected impact against objectives and KPIs.
Navigating complexity with confidence
Within paid media, achieving technical excellence is essential for successfully expanding on an international scale. That’s why we require our whole team to be Google Ads and Google Analytics accredited, which is well above the industry average. This technical expertise allows us to navigate the complexities of international PPC with confidence and precision.
Global scope, local impact
Our PPC focus is international, which means our LIME network plays a vital role in optimisation. Our Local In-Market Experts excel in effective localisation through comprehensive analysis of keyword portfolios, ad copy, and landing pages, ensuring impact in diverse markets. Our centralised delivery team in the UK also plays an essential role, and it’s the combination of the LIMEs working in collaboration with our experienced delivery team that provides a powerful competitive advantage for our clients.
Get in touch to find out how Oban can supercharge your PPC activity or click below to read more about the individual paid media services we offer.