We can create, manage and report on remarketing campaigns across a wide range of markets, languages and platforms.

Remarketing, retargeting via search and display

Remarketing campaigns are used to show ads to people who have visited your website, social pages, or have used your app, and can be delivered via display, social or search campaigns. In all cases, the opportunity exists to remind potential customers about your brand, the product or service they were investigating, price, images, offers and much more. The majority of online purchases involve multiple customer interactions. Remarketing will, therefore, play a key role in ensuring that your product is ‘front of mind’ as potential customers engage online across multiple touchpoints.

We can create, manage and report on remarketing campaigns across a wide range of markets, languages and platforms. From Facebook to Bing, Google to Baidu and more. In each case, we plan carefully to address:

  • Audience development – via the best use of website data, CRM data, email addresses etc.
  • Messaging, ad content, and formats – including using dynamic remarketing to display recently viewed and highly relevant products and prices automatically
  • Frequency and duration – to ensure that ad settings are not excessively intrusive and that the campaigns are optimised based on most recent results
  • Integration with supporting digital activity – so that remarketing messaging and timing is in step with display, email, search, SEO, etc.
  • Lost sales, by recapturing consumers who have abandoned items in their shopping carts or who have dropped out in the middle of the purchasing process.

Our LIMEs (Local In Market Experts) work hand in hand with the Oban paid media team to ensure that remarketing campaigns are diligently localised to align with the market language and cultural nuances. For display remarketing, our emphasis on performance, CPC buying and data transparency provide you with best in class levels of accountability.

For search remarketing, our LIMEs provide further support via active localisation reviews of raw search terms, keywords and negative keywords. Once live, on-going optimisation is key to success; our hub and LIME teams will pro-actively manage ads, audiences, frequency, duration and costs to drive best possible results.

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Some of our paid media clients


Merlin Entertainments

We have worked with Merlin since 2017 on a range of SEO, Content and UX projects for their attractions, including London Eye and Madame Tussaud's, as well as providing paid media support for the launch of Legoland Japan.

bbc world service logo

BBC World Service

Oban has been working with BBC World Service for over four years. We have delivered digital campaigns across 51 markets, in 26 languages, winning awards such as Best Use of Paid Media for our work on the BBC 100 Women campaign. We now work with the BBC World Service to deliver above the line campaigns across Africa and the Middle East.

Mitsubishi Heavy Industries Logo

Mitsubishi Heavy Industries

We have been working with Mitsubishi Heavy Industries, a multinational electrical equipment and electronics company headquartered in Tokyo for over a year, promoting the brand’s thought leadership hub, Spectra. Initially working on paid media campaigns in Europe, we have recently expanded the scope of our work to cover North America.

Denby Logo


Denby Pottery Company is a British manufacturer of beautiful tableware. Oban provided Denby with technical SEO consultancy on a critical e-commerce multi-platform migration, and we now execute highly targeted, results-driven paid media campaigns across multiple brands and international markets.

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