Digital channels

We explore three ways B2B marketers are using digital to create engaging customer experiences.

Find out the latest developments in the world of Paid Media in our news roundup.

Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.

The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?

Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We’ve listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.