Digital channels

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?

Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.

Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We’ve listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.

While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.

Site migration is a catch-all term to describe any significant alteration to a website. There are numerous ways that a migration can go wrong. This article looks at six of those problems and how to avoid them.

Has your websites SEO performance dropped off? Well don’t panic! It’s easy to turn search back into one of your most effective marketing channels.

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

Hreflang tags: common mistakes and how to spot them (from BrightonSEO)