International Insights

We’re proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.

Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.

As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?

The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.

Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.

Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.

In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.

The truth is that Chinese people don’t speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn’t reveal the full complexities involved.

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.