Tourism is a growing and vital part of the African economy and the sector is evolving rapidly, driven by:

• Improving air links into and within the continent
• The liberalisation of visa restrictions
• The changing demography of visitors to Africa

The industry is being shaped by a variety of consumer trends, including:

• The rise of sustainable travel and eco-tourism
• Intentional travel or travelling with a sense of purpose
• Solo travel
• The desire to go off-grid and escape the crowds

To find out more, including how to stay ahead of the game from a digital point of view, read our overview of the sector in 2020.

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