The crisis has affected the way B2B decision-makers research, negotiate and buy services. As a result, marketers need to re-evaluate the way they reach and engage with prospects. With many in-person events cancelled and continuing concerns around face-to-face meetings, B2Bs need to rely more heavily on digital channels to achieve results.
In a brand-new guide, Oban outlines 9 key areas for you to consider in the current environment to ensure your digital marketing is as watertight as it can be – with the ultimate goal of driving leads and retention rates for your business. This guide includes:
- How to review your approach to paid search
- How to create multi-channel content which matches audience intent
- How to use paid social to amplify your key messages
- How to remove conversion blockers
- How to nurture your existing customers to ensure retention
- How to approach virtual events and remote selling
This useful and practical guide is FREE – to receive your copy, simply complete the form below.
Az Ahmed | Marketing Manager
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.
Let’s accelerate action together
At Oban, we believe change happens when we act, support each other, and keep moving forward. These stories show how small steps can make a big difference. If you want to improve your digital marketing, get in touch. Let’s get started.
