The pandemic and its aftershocks have changed the B2B buying journey, with a switch away from face-to-face selling rapidly accelerating digitisation. The age profile of B2B decision-makers is getting younger, B2C experiences are increasingly shaping B2B expectations, and there is greater emphasis on self-service and omnichannel user journeys.
In Oban’s sector snapshot, we outline:
• Key B2B stats since the start of the pandemic
• B2B trends in 2021 and beyond
• What content types suit the current landscape
• Winners and losers over the past year
•Top tips for international marketers
According to McKinsey, only 20% of B2B buyers say they hope to return to in person sales once the pandemic recedes – which means a period of considerable adjustment lies ahead.
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Az Ahmed | Marketing Manager
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.
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