How to track referral traffic from AI platforms like ChatGPT in Google Analytics 4
Discover how to track AI platform referral traffic in Google Analytics 4. Learn setup tips, analysis techniques, and stay updated with our concise guide.
International Marketing Blog
News and insights from across the world of international digital marketing.
Oban International’s sustainable relocation: Turning vision into action
Explore Oban International's sustainable relocation strategy and its positive community impact in partnership with YMCA DownsLink Group.
From dreaming to booking: Mastering SEO across the traveller’s journey
Explore how mastering SEO throughout the traveller’s journey can enhance your tourism brand. From dreaming to booking, discover strategies for attracting global audiences.
From Perspectives to profits: Google’s new ad format sparks speculation
Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.
Oban International is recognised as one of the UK’s Best Workplaces™
Discover why Oban has been recognised as one of the UK’s Best Workplaces™ 2024! We’ve been ranked among the top 100 small companies – learn more.
The biggest tech giants you’ve (probably) never heard of
Discover the hidden tech giants shaping a new global landscape. From digital banking in Brazil to crypto exchanges in Mexico, learn about the innovators challenging the status quo.
Download now: Oban’s guide to choosing and managing an international digital agency
Looking for a new digital marketing agency to help your business expand internationally? Choosing the right partner can feel daunting. Before you decide, read Oban’s free guide.
Sora: OpenAI’s content crusade conjures curiosity and concerns
OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.
Oban International trademarks unique LIME Network® for global marketing excellence
Find out more about the power of trademarks and how to navigate the global trademarking process. Strengthen your brand identity internationally.
A global love affair: beyond red roses for Valentine’s Day
Explore the evolution of Valentine's Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.
TikTok marketing for B2B brands: Pros, cons, and winning strategies
TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.
Download now: Oban’s guide to crafting effective B2B personas in 2024
Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.
Sustainability around the world: Spotlight on Iceland
How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.
The definitive guide to crafting and executing a content marketing strategy in 2024
Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.
Attending a B2B event or trade show in 2024? Read these tips first
Discover essential tips for B2B event and trade show success in 2024. Learn how to prepare, engage, and follow up effectively, ensuring your efforts yield results.
Global opportunities unveiled: A marketer’s guide to key dates in 2024
Maximise your brand’s global impact in 2024 with our marketer’s guide to key international dates, from cultural events to mega shopping events. Make 2024 your year of growth.
Christmas across continents, Part 2: Jollof rice, Brazilian barbeques, and crazy cats
Part 2 of our festive blog series continues, with a look at Christmas traditions in Nigeria, Brazil, and Iceland through the eyes of our LIMEs.
Christmas across continents, Part 1: Golden pigs, love hotels, and Nonna’s broomstick
Discover global Christmas traditions in Part 1 of our yuletide blog series. From golden pigs to love hotels and Nonna’s broomstick, our LIMEs share festive tales.
How to generate more leads by integrating your SEO and paid media effectively
Seamless integration between SEO and paid media plays a pivotal role in maximising lead generation. Read our webinar summary to learn more.
Navigating change: Key insights from Oban’s webinar on paid media in 2024
Explore 2024’s paid media landscape: SGE, Microsoft’s AI, and Google’s strategy. Gain strategic insights for success with Oban’s expert advice.
Oban’s 2024 wishlist: Revamping ads, algorithms, and user experiences
Dive into Oban’s digital wish list for 2024, focusing on enhanced ad targeting, refined algorithms, and better user experiences. Find out more.
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