International Insights

2025 was a year where AI became normal, audiences grew harder to pin down, and marketing had to keep up. We captured what mattered in our blogs – catch up now.

Plan smarter, not last-minute. Explore 10 global marketing dates for 2026 and find out why Oban’s free calendar is every international marketer’s secret weapon.

High context versus low context is one framework for understanding cultural difference. Read our tips for international marketers.

Luxury is evolving fast. Markets are fractured, buyers want smarter indulgence, AI is shaking things up, and inclusion can’t be an afterthought. Find out what really matters.

Luxury is evolving fast. Markets are fractured, buyers want smarter indulgence, AI is shaking things up, and inclusion can’t be an afterthought. Find out what really matters.

How do diversity and inclusion vary by region? This extract from Oban’s new book, Beyond Borders, explores what global brands need to know.

B2B SEO in today’s environment requires more than just translation. Find out why local insight and intent-led approaches are the key to international success.

LinkedIn works well for B2B – but not everywhere. Find out why B2B marketers need to adapt their strategy to fit local platforms and markets.

Discover the pros and cons of Bluesky Social, known for decentralisation and privacy. Learn whether it’s worth your time or if it’s better to wait and see.

Master best practices for landing pages and ad copy with tips on localisation, messaging, and optimisation for global marketing success.

Plan your 2025 global marketing with Oban’s free calendar – 140+ key dates and insights to create impactful, timely campaigns. Download today.

This holiday season, avoid cultural missteps with Oban’s reverse gift guide. Discover what not to buy across different cultures, from Germany to China.