Save the date: 10 global moments to power your campaigns in 2026
Plan smarter, not last-minute. Explore 10 global marketing dates for 2026 and find out why Oban’s free calendar is every international marketer’s secret weapon.
Blog Category
International Insights
Context collapse:
The hidden risk in AI-powered marketing
High context versus low context is one framework for understanding cultural difference. Read our tips for international marketers.
Revenge buying is so last season! How to engage luxury shoppers in the GCC
Luxury is evolving fast. Markets are fractured, buyers want smarter indulgence, AI is shaking things up, and inclusion can’t be an afterthought. Find out what really matters.
The Devil Wears Data: Inside the minds of today’s luxury consumers
Luxury is evolving fast. Markets are fractured, buyers want smarter indulgence, AI is shaking things up, and inclusion can’t be an afterthought. Find out what really matters.
How inclusive is your brand? The answer may vary by region
How do diversity and inclusion vary by region? This extract from Oban’s new book, Beyond Borders, explores what global brands need to know.
Why international B2B brands need to rethink their SEO in 2025
B2B SEO in today’s environment requires more than just translation. Find out why local insight and intent-led approaches are the key to international success.
Does your B2B LinkedIn strategy travel well?
LinkedIn works well for B2B – but not everywhere. Find out why B2B marketers need to adapt their strategy to fit local platforms and markets.
Should your brand be on Bluesky Social? These are the pros and cons
Discover the pros and cons of Bluesky Social, known for decentralisation and privacy. Learn whether it’s worth your time or if it’s better to wait and see.
How to write ads that get clicks and landing pages that drive action
Master best practices for landing pages and ad copy with tips on localisation, messaging, and optimisation for global marketing success.
Unlock opportunities with Oban’s 2025 Global Marketing Calendar
Plan your 2025 global marketing with Oban’s free calendar – 140+ key dates and insights to create impactful, timely campaigns. Download today.
Oban’s reverse gift guide: What not to buy this Christmas
This holiday season, avoid cultural missteps with Oban’s reverse gift guide. Discover what not to buy across different cultures, from Germany to China.
In a globalised world, is Hofstede’s Cultural Theory past its sell-by date?
Is Hofstede’s Cultural Dimensions Theory still relevant? Learn how migration and digital platforms are reshaping our understanding of culture and what it means for businesses.
