VPNs: why they matter for paid media plans
Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.
If you’re looking for gift ideas for digital marketers, don’t worry – Oban has you covered. Here’s our rundown of what to buy the digital marketer in your life as we approach Christmas:
It only takes a few Zoom calls to realise that standard laptop microphones have their limitations (“sorry Brian, I didn’t quite catch that, could you repeat it?”). The good news is there are plenty of aftermarket microphones to give your audio a healthy boost. Depending on your budget, there’s a wide range to choose from but one which won’t break the bank is the Fifine K669B USB condenser microphone – available from eBay here at less than £40.
If you’re not using Excel shortcuts, do you even work in digital marketing? Whether it’s filtering data, organising an ad copy bulk upload doc, or mining through thousands of search terms, keyboard shortcuts are an absolute life saver. This book, Excel Shortcuts: 130 Shortcuts that will change your life forever, will teach you Excel features you might not have noticed or skipped using – helping you save time and be more efficient. At less than £4, it’s an absolute steal.
With face masks probably being necessary until a vaccine is well established, what better way to signal your devotion to digital marketing than by wearing a Google superfan face mask? You can order one here for less than £10 – and if you’re feeling extra, you can even order the matching t-shirt and phone case too.
Wireless chargers are a convenient way to charge up your phone, even if they are slower than wired chargers. This version of the RAVPower Wireless Charger is available from Amazon for less than £10.
Thinking of starting a podcast? You don’t need to be an established content creator or have a blog to become a successful podcaster. Yet creating one allows you to reach a new audience – for your hobbies or interests, or your business. You can buy all the kit you need from gear4music.com – start-up costs need not be expensive.
During this year’s lockdown, Sarah Cooper’s lip syncing to Donald Trump became a social media sensation across TikTok and Twitter. The former Yahoo! and Google employee turned comedian has also written a book, giving you tips on how to appear smart in meetings in less than half the time it takes to actually learn stuff. You can buy a copy from Amazon for £7.99.
With more of us working from home, the need for anti-virus software to protect all our devices from hackers, viruses and malware is greater than ever. Kaspersky Total Security is a great option, offering VPN and a password manager as standard features. Prices vary depending on the number of devices you want to cover – find out more here.
A magazine subscription is a good shout as it’s a gift with longevity. Wired UK, with its fantastic coverage of technology, ideas, culture and business, has some good subscription offers here. The Drum is another good shout, with news, insights and events targeted at the global marketing industry, as is Marketing Week.
Back to the working from home theme: having more screens and devices in your home means more unsightly trailing cables, giving an unwanted office vibe to your home. A cost-effective solution is cable ties and tidies – useful for hiding them away. B&Q have a good range of options here.
In September, Pret launched what it said was the UK’s first in-shop coffee subscription available at all Pret shops in the UK. The subscription is free for the first month, then £20/month thereafter and allows you to use it up to 5 times per day. It covers all hot drinks in Pret stores, includes teas and hot chocolates – you can find out more and subscribe here.
What better way to round out 2020 than by subverting the traditional Christmas jumper with a topical Zoom twist? That’s right, we’ve all spent more time than we ever imagined on Zoom this year, and now you or your loved ones can spend Christmas day in style – by wearing a Zoom Christmas-themed t-shirt – available here.
Oban’s calendar is invaluable for international marketers, as it highlights significant international e-commerce dates to help you plan engaging campaigns for local audiences around the world. Created with the input of our Local In-Market Experts, it’s a useful tool for anyone planning marketing activity across borders – it’s coming very soon so keep your eyes peeled.
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We wish all our blog readers a very happy Christmas. If you’re planning an international marketing campaign in 2021 and would like to find out how Oban can help, please get in touch.
Az Ahmed | Marketing Manager
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.