Website migration support

Website migrations are pretty common these days — whether you’re updating your products, refreshing your e-commerce setup, improving how your site works on different devices, or even changing your domain name. No matter the reason, having a solid migration plan is crucial. And that’s where Oban steps in to guide you every step of the way.

We help you avoid pitfalls

A site migration can bring exciting new opportunities but also some risks. If it’s not implemented correctly, you could lose hard-earned search rankings and SEO history. Even small tweaks can have a big impact, so having expert international SEO support is key. At Oban, we spot potential issues early and handle them with proven methods to keep things on track.

We focus on what matters

From start to finish, Oban’s here to make your site migration smooth and stress-free by concentrating on the areas that count most, including:

• Benchmarking, objectives, and KPIs: Ensuring the migration stays on course by establishing benchmarks and Key Performance Indicators (KPIs) for tracking traffic and conversion metrics.
• Site structure: Strategically designing the architecture and navigation of your website to facilitate ease of use for both search engine crawlers and users.
• Technology specifications: Taking into account technical aspects such as JavaScript functionality and considerations related to Content Management Systems (CMS).
• Technical auditing: Conducting thorough technical audits to identify and address potential issues that may impact site performance and SEO.
• Content marketing strategy: Planning the transfer of existing content while identifying and addressing content gaps that may require attention.
• User acceptance testing (UAT): Allocating sufficient time to incorporate SEO requirements into the testing phase and address any issues that may arise during the build process.
• Launch day support: Providing support and monitoring on the day of the site migration to address any issues as they arise.
  
• Post-launch planning: Monitoring analytics post-launch, promptly addressing any emerging issues to ensure a smooth transition.

Since 2002, Oban has been the trusted partner for brands worldwide, guiding them confidently through every twist and turn of site migrations.