Clubhouse: What a privacy faux pas tells us about localisation
It’s easy to overlook details when localising your content – but omissions and mistakes can undermine your brand impact and negatively affect conversion rate.
Author Archive for Chloe McKenna
International Marketing Blog
News and insights from across the world of international digital marketing.
The rise of Buy Now, Pay Later around the world
What is Buy Now, Pay Later? BNPL is one of the fastest growing online payment methods. Find out why it’s so popular and how it varies around the world.
Life after Covid-19: Surprising categories to benefit
We explore some of the less obvious categories that have seen a spike during the pandemic across the world.
Life after Covid-19: The future of international online grocery shopping
Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.
Life after lockdown: a ten-point checklist for digital marketers
As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.
How will Google’s latest update impact SEO for travel brands?
Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
3 lessons we can learn from Chinese social commerce
When it comes to ecommerce via social media there’s a lot we can learn from China.