‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
Unlock opportunities with Oban’s 2025 Global Marketing Calendar
Planning your global marketing strategy for this year? Oban’s newly released 2025 Global Marketing Calendar is your go-to resource, featuring over 150 marketing opportunities across 60 countries. This useful (and free!) calendar highlights key dates that matter to e-commerce, travel and tourism, and more, offering valuable cultural insights to boost your campaigns.
What’s inside the 2025 Global Marketing Calendar?
Our calendar is designed with marketers in mind, featuring a comprehensive list of global milestones that provide timely marketing opportunities. The calendar includes:
- 150+ key marketing dates: From major events like the US Super Bowl to cultural observances like Raksha Bandhan, we’ve got you covered with dates that matter.
- Insights from Local In-Market Experts: With insights from our network of over 450 LIMEs (Local In-Market Experts), you get the cultural context behind key events.
- Filterable by month, location, or type: Easily navigate upcoming events and tailor your marketing strategy based on your target regions and interests.
- Key information and statistics: Statistics and data explain potential marketing opportunities.
Why is the Global Marketing Calendar essential?
The Global Marketing Calendar is more than just a list of dates – it’s a tool designed to help you plan campaigns with a global impact. Here’s why it’s invaluable:
- Get ahead of the curve: By staying on top of key dates from around the world, you can plan your campaigns well in advance and tap into moments when audiences are most engaged. With fewer last-minute scrambles, you’ll have time to build campaigns that connect.
- Cultural relevance without guesswork: Avoid the guesswork of local customs. With insights from our LIMEs, the calendar is rich with culturally significant dates that go beyond the obvious. You can make the most of celebrations and regional traditions that give your brand a chance to stand out and appeal to specific audiences.
- Informed campaigns: The entries don’t just tell you when but also why an event matters, with insights into audience behaviour.
Highlights from the 2025 calendar
Here’s a sneak peek at some of the key events coming up in 2025, giving a flavour of the diverse opportunities for brands worldwide:
Coming of Age Day (13th January) – A cherished Japanese tradition marking the transition to adulthood for those turning 20. With elegant ceremonies and celebrations, this day is a unique opportunity for brands to engage with young adults as they experience new freedoms like drinking and gambling.
Chinese New Year (29th January) – Symbolising wisdom and transformation, 2025 is the Year of the Snake in the Chinese Zodiac. This presents a theme for campaigns that focus on new beginnings and personal growth.
US Super Bowl (9th February) – One of the world’s largest sporting events, the Super Bowl offers businesses the chance to reach millions of viewers. With ad spots costing $7 million for a 30-second slot, brands can engage with a captivated audience and create viral marketing moments.
Ramadan (28th February – 30th March) – A time for fasting, prayer, and charity, Ramadan is an opportunity to connect with Muslim consumers through thoughtful, values-based campaigns. Categories like food, clothing, decorations and travel see an uplift during this time.
Academy Awards (2nd March) – The Oscars are not only a celebration of cinema but also a hotbed for real-time marketing, with potential boosts in engagement and conversions for fashion brands, streaming services, and more.
Golden Week (29th April – 5th May) – Japan’s longest annual holiday is a peak time for domestic tourism and shopping, with half the population traveling and others attending local concerts and festivals. Brands should prepare for a surge in both online and offline activity.
Eurovision Song Contest (17th May) – With millions tuning in and engagement hitting all the right notes, Eurovision is a prime event for retailers to launch party-related campaigns and special offers.
Singles’ Day (11th November) – Originally a celebration of single life, Singles’ Day is now the world’s biggest shopping event, particularly in China. Brands can tap into a global market of deal-hungry consumers with targeted promotions.
Cyber Monday (1st December) – The ultimate digital shopping day offers retailers the chance to close the year strong with online promotions that attract bargain-seeking shoppers.
These are just a handful of the dates included within the calendar.
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Ready to plan your global marketing strategy?
Our 2025 Global Marketing Calendar is available now, offering you a fully interactive tool to streamline your marketing planning. (It’s also available in PDF form.) With over 150 key dates, actionable insights from our LIMEs, and the ability to filter events by region and type, this resource is a must-have for any global marketer. Download the 2025 Global Marketing Calendar now and get started on building your international campaigns with confidence.
Further reading:
- The marketing trends that could define 2025
- 12 myths about digital marketing – and why they’re wrong
- Seasonality in SEO and paid media
Oban International is the digital marketing agency specialising in international expansion.
Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.