Our practical guide will teach you:
- How to research, select and enter new markets
- The fundamentals of international SEO, paid media and social media success
- How link-building and working with influencers varies internationally
- CRO and UX techniques you can use across markets
- Payment methods around the world
- How to overcome international ecommerce fulfilment challenges
- How to set global KPIs and how to measure success
- PLUS: the costly mistakes you need to avoid!
Meet the authors
Sarah is CEO at Oban International. She has 30 years’ experience in media and marketing communications working with a range of successful clients, from start-ups to many of the world’s largest brands.
Tom is a former Head of Content at Oban International. He works with brands to help define their content marketing purpose – and then bring that purpose to life across channels.