The English are coming: Why English brands may be more likely to succeed in Germany than British ones
Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
International Marketing Blog
News and insights from across the world of international digital marketing.
Do British luxury brands need to worry about French and Italian competitors?
Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.
Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and retailers?
Canada: 60% purchase online domestically and cross-border.
Japan: 70% of population now shopping online. How can UK businesses capitalise?
A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.
India: B2C e-commerce experiencing steady growth. A market to consider for 2021?
What can non-native businesses expect from the Indian e-commerce landscape?
Eszett Fussball or fußball? How foreign alphabets effect sports retail
In our latest blog, we take a look at how foreign alphabets effect sports retail in German search
3 lessons we can learn from Chinese social commerce
When it comes to ecommerce via social media there’s a lot we can learn from China.
Google trends reveals Turkey is a top global audience for Game of Thrones
We take a look at how global audiences are searching for the series & which families are most popular in each country
Google dominates, but expats will ‘go local’ with search – if it delivers
We find out how expats & people who live and work between countries search online
What are the countries where ‘country code Top Level Domains’ (ccTLDs) are really needed?
Domain strategy is an important part of your international digital marketing strategy and there are pros and cons of each approach
BrightonSEO: your top 12 Hreflang tag questions answered
BrightonSEO: International targeting with hreflang tags, your questions answered!
Spotlight: Emily Mace, Head of International SEO
Our spotlight series introduces you to the talented individuals that make up the expert team at Oban International
BrightonSEO: International SEO – The Good, The Bad & The Ugly
BrightonSEO deck: The Good, The Bad and The Ugly of International SEO
India – a land of e-commerce opportunities for retailers
India is very attractive to retailers looking to boost online sales overseas.
Google Analytics: How to get international implementation right!
Are you looking to track data across several websites?
How unofficial groups are boosting brand awareness on VK
Companies with truly global aspirations will try to reach out to every corner of the world.
Digital World – Global Digital Marketing News: Friday 27 March 2015
An update on international digital marketing news for Friday 27 March 2015
Valentine’s Day: a global retail opportunity
Valentine’s Day is celebrated with unique traditions from country to country
South Korean search engines: Google or Naver?
Naver beats Google as the most popular search engine in South Korea
Rakuten – a new era of borderless retail and entertainment
In Japan Rakuten is by far the dominant online retailer in a host of categories.
Going Global – Asian brands to dominate the US market
A new generation of Asian brands entering the US
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