Solving the international complications of shopping cart abandonment
Cart abandonment can have a dramatic effect on e-commerce results and currently leads to an estimated loss of over $260 billion of lost sales.
Author Archive for Oban International
International Marketing Blog
News and insights from across the world of international digital marketing.
Why has my SEO stopped working? And 6 tips to get it going again
Has your websites SEO performance dropped off? Well don't panic! It’s easy to turn search back into one of your most effective marketing channels.
Improve PPC conversions with mobile speed score
At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.
What can you learn from brands you’ve never heard of?
What can you learn from brands you’ve never heard of?
‘Hot Sales’ drive e-commerce confidence and delivers for brands in Latin America
May has seen two significant ‘Hot Sales’, both in Latin America and both e‑commerce events.
Buying for mum: global Mother’s Day on this date spending statistics
What does recent data show us about gift purchasing for Mother's Day?
BrightonSEO April 2018: hreflang tags demystified
Hreflang tags: common mistakes and how to spot them (from BrightonSEO)
A golden opportunity for Japanese retailers
Shopping in Japan is a national obsession and Golden Week is in many ways its apogee.
Need help with your hreflang tags? Come to BrightonSEO!
Need help with your hreflang tags? Come to BrightonSEO!
Egypt bolsters e-commerce credentials
Egypt's technological credentials will soon make it an excellent choice for e‑commerce
Celebrating mum: When and how we recognise mothers around the world
Global spending on Mother's Day is predicted to increase by over £5bn in 2018
Are you already thinking about voice search? You should be
Are you already thinking about voice search? You should be
6 ways to win at voice search in multiple international markets
6 ways to win at voice search in multiple international markets
How to optimise e-commerce category pages for customers and search visibility
How to optimise e‑commerce category pages for customers and search visibility
Webinar: Voice search for an international audience
Voice search is an increasingly important focus for digital marketing professionals around the globe.
Google has a need for (mobile site) speed
Google has announced an update to the algorithm for mobile rankings which will go live in July this year.
Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?
What are the e-commerce opportunities for British fashion brands in Japan?
5 ways to improve international e‑commerce success with SEO, UX and CRO
5 ways to improve international e‑commerce success with SEO, UX and CRO
Improve your International reach at BrightonSEO
Oban's popular one day International SEO training course is back at Brighton SEO in April.
The English are coming: Why English brands may be more likely to succeed in Germany than British ones
Have we wrongly assumed that ‘Britishness’ is a concept that will be universally understood and applied?
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