Webinar: Voice search for an international audience
Voice search is a hot topic on tech blogs right now and becoming an increasingly important focus for digital marketing professionals looking to take advantage of the related emerging technology.
The voice search revolution is a global phenomenon primarily driven by mobile devices. 66% of the worldwide population are mobile users, and the number of users with internet access grows every day.
2017 was another bumper year for sales of home assistants, with sales more than doubling over 2016 and the continuing trend for the use of mobile-based assistants like Siri and Cortana. Google predicts that by 2020, 50% of searches will be voice driven, and research shows that 40% of adults already use voice search at least once a day.
From a marketing perspective, the big question is: “How can I use my website to make the most of this opportunity?”
Oban International and our partners Moravia recently recorded a webinar covering the basics of what businesses can do to take advantage of the most significant evolution in search since mobile.
In this webinar, we look at the changes you can begin to implement now to make the most of this emerging technology and ensure that your website and SEO activities are developed for voice search. Topics we cover include:
- Code changes you should make to your site
- Content, language and localisation
- The importance of local SEO