The world’s oldest countries – and what they mean for marketers
According to the UN, the number of over-65s is forecast to double by 2050. Some countries have older populations than others – what does this mean for international marketers?
International Marketing Blog
News and insights from across the world of international digital marketing.
Whatever happened to the BRIC economies?
Two decades ago, the acronym ‘BRIC’ was coined to refer to the rise of Brazil, Russia, India, and China. Have they fulfilled the economic growth that was predicted?
International Women’s Day 2023: How Canada and European countries embrace equity
The second part of our two-part IWD blog series looks at the state of gender equality in Canada, Belgium, the Netherlands, and Lithuania.
International Women’s Day 2023: How Nordic countries embrace equity
The Nordic countries have a fantastic record on gender equality. This International Women’s Day, we spoke to our Nordic LIMEs to find out why.
3 things to know about Poland
Find out more about Europe’s 6th biggest economy – including its rapid economic growth, the rise of ‘dark stores’, and its reluctance to join the Euro.
All you need is love: Valentine’s traditions around the world
Love is in the air! Find out how Valentine’s Day consumer behaviour has evolved in recent years, and how different cultures celebrate Valentine’s Day.
Which countries are closest to a cashless society?
Various countries around the world are striving to become cashless. Find out which countries are closest to achieving it.
3 things to know about Australia
To mark this year’s Australia Day, we highlight three things about Australia digital marketers need to know.
3 things to know about Nigeria
Find out more about Africa’s largest economy – including its move towards a cashless society and its ban on foreign talent in advertising.
Our free Global Marketing Calendar for 2023 is here
The 2023 edition of our Global Marketing Calendar has landed. View the interactive version on our website now or download your free PDF copy.
10 dates in 2023 you won’t want to miss
Oban’s international marketing calendar showcases over 190 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2023 you won’t want to miss.
7 key marketing lessons from Santa Claus
When it comes to brands, very few are bigger than Santa Claus. So what lessons can marketers learn from the man himself? Find out more.
Predictions for 2023: Key employee wellbeing trends for next year
Oban’s HR Director, James Smith, predicts the key HR and employee wellbeing trends we can expect to see in 2023.
Predictions for 2023: Key organic SEO trends for next year
Oban’s Head of SEO, Dave Cousin, looks ahead to 2023 to highlight five key trends which will define the organic search landscape.
Oban International: 2022 Wrapped Up
As we approach the end of our 20th birthday year, we wanted to take a moment to think about some of the highlights of 2022 at Oban International.
2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
How do naming customs vary around the world?
Names don’t follow the same format in every country. This has implications for marketing personalisation and online data capture. Find out more.
What is the India and UK free trade deal all about?
The UK and India are hoping to agree a free trade deal. We take a look at what the deal will cover and what sectors will benefit.
What marketers can learn from Liz Truss’s first month as Prime Minister
Liz Truss became UK Prime Minister on the 6th September. Oban’s CEO, Sarah Jennings, believes marketers can learn four key lessons from her first month in office.
A fast-changing world: China’s crackdown on ‘sissy’ men
In the West, gender identities are becoming more fluid. In China, the government is keen to entrench traditional gender roles for political and economic reasons.
A fast-changing world: How inclusive beauty is re-shaping the industry
Since Rihanna launched Fenty in 2017, inclusive beauty has been on the rise. Find out how the industry is catering to traditionally under-served audiences.
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