How culture affects financial decision-making around the world
Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.
Author Archive for Oban International
International Marketing Blog
News and insights from across the world of international digital marketing.
10 tips for B2B white paper success
B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.
Are white papers dead?
What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?
How does fintech compare around the world?
Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.
Our International E-Commerce & Travel Calendar for 2021 is here
The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
Why Santa offers a masterclass in localisation
Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.
Oban’s Christmas gift guide for digital marketers
Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.
10 key dates and events in 2021 that every international marketer needs to know
Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.
[Download] How B2B can bounce back post-Covid
We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.
[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
Three ways US B2B brands are embracing digital
We explore three ways B2B marketers are using digital to create engaging customer experiences.
Coronavirus: Daily Life in Different Countries
We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.
Paid Media Platform News
Find out the latest developments in the world of Paid Media in our news roundup.
Online payment methods around the world: Part 1 – Europe
In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.
How do German consumers prefer to pay online?
German consumers are a great example of how online payment method preferences vary from country to country.
What Google’s shift on cookies means for advertisers
As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.
Download our sector review on African Tourism
Find out the key trends defining African tourism in 2020 and beyond.
Download our International E-commerce Calendar for 2020
The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.
How colour affects international marketing campaigns
Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
Brighton SEO: How to find content gaps when you don’t speak the language
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
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