From Perspectives to profits: Google’s new ad format sparks speculation
Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.
International Marketing Blog
News and insights from across the world of international digital marketing.
Sora: OpenAI’s content crusade conjures curiosity and concerns
OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.
TikTok marketing for B2B brands: Pros, cons, and winning strategies
TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.
Download now: Oban’s guide to crafting effective B2B personas in 2024
Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.
The definitive guide to crafting and executing a content marketing strategy in 2024
Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.
How to generate more leads by integrating your SEO and paid media effectively
Seamless integration between SEO and paid media plays a pivotal role in maximising lead generation. Read our webinar summary to learn more.
Navigating change: Key insights from Oban’s webinar on paid media in 2024
Explore 2024’s paid media landscape: SGE, Microsoft’s AI, and Google’s strategy. Gain strategic insights for success with Oban’s expert advice.
Oban’s 2024 wishlist: Revamping ads, algorithms, and user experiences
Dive into Oban’s digital wish list for 2024, focusing on enhanced ad targeting, refined algorithms, and better user experiences. Find out more.
[Webinar Recording] Business critical Paid Media Trends and 2024 predictions
Catch up on our webinar, highlighting he key search trends that will define 2024 and help you turbocharge your performance.
Managing an international team: Six tips for success
Discover essential tips for global team management from Oban’s International Resource Manager. Learn how to streamline communications and optimise productivity.
Beyond borders: The art and science of international SEO for business growth
Learn how to target diverse search behaviours, navigate cultural nuances, and choose the right domain strategy to optimise your global web presence
Optimising Google Business Profiles for attractions and sightseeing
Fully optimised Google Business Profiles for attractions and sightseeing businesses can enhance visibility, engagement, and local search rankings. Find out more.
TikTok take-off: Your passport to travel branding success
Explore how TikTok is reshaping travel branding for Gen Z and millennials. Optimise your strategy to engage a diverse audience and fuel wanderlust.
How an international approach to linguistics supports machine learning
Want to know how to structure international reach so machine learning can spot patterns and opportunities more easily? Oban’s Head of Paid Media explains how.
Why international reach makes it easier to adopt smart bidding
If your business operates in multiple markets, then you have an advantage when it comes to smart bidding. Oban’s Head of Paid Media explains why.
Is the West ready for super apps?
Elon Musk wants to turn Twitter into a super app, similar to China’s ubiquitous WeChat. But is the West ready? Find out more.
ChatGPT will change how we search but is no Google killer
ChatGPT and other forms of AI will affect how search engines operate, potentially leading to greater divergence within the search landscape.
2023 Predictions: Key paid media trends for next year
Oban’s Head of Paid Media, Jules Bodoulé Sosso, outlines five key trends which will shape the paid media landscape in 2023.
[Webinar] Core Web Vitals: 2023 & Beyond
In our latest webinar, Dave Cousin, our Head of SEO, explains why Core Web Vitals are still relevant for the future as they continue to evolve.
How prepared are you for this year’s Black Friday and Cyber Monday?
Black Friday and Cyber Monday are key dates for retail, travel, and hospitality. Use our handy checklist to make sure your e-commerce brand is prepared.
A fast changing world: Should your brand be taking BeReal seriously?
Can social media get real? The BeReal app has tapped into a consumer desire for authentic, unfiltered content. But is there a role for brands on such an app?
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