10 dates in 2022 you won’t want to miss
Oban’s international marketing calendar showcases over 160 key e-commerce and travel opportunities around the world. Here, we highlight 10 dates in 2022 you won’t want to miss.
International Marketing Blog
News and insights from across the world of international digital marketing.
Why Oban International has published a book
Oban's book is designed to be a practical guide for businesses looking to grow internationally using digital marketing techniques.
After Brexit, how does the world view the UK?
We spoke to our Local In-Market Experts around the world to find out how attitudes towards the UK have evolved since Brexit. Here’s what they told us.
Facebook’s rebrand: A lesson in how words mean different things around the world
Sometimes, words with a specific meaning in one culture can mean very different things in others – as Facebook discovered when it recently rebranded as Meta.
How businesses can research, select and enter new markets
Find out how international businesses can research potential markets, decide which ones are right for them, and what market entry strategies to consider.
The most popular online payment methods around the world
There are numerous ways to pay online, with different countries and regions having distinct payment preferences. Our guide explains all you need to know.
10 reasons to expand your business internationally
Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.
[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
[Download] International e-commerce: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
Our International E-Commerce & Travel Calendar for 2021 is here
The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
[Download] How B2B can bounce back post-Covid
We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.
[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
Planning for 2021: Part 3 – Channel considerations
Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.
Planning for 2021: Part 2 – Changes in the competitor landscape
Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.
Planning for 2021: Part 1 – Changes in consumer behaviour
Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.
Life after Covid-19: The end of the road for cash?
Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.
Life after Covid-19: The future of the fitness sector
Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.
Life after Covid-19: Working from home around the world
Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.
Life after Covid-19: Working from home – winners & losers
Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.
Life after Covid-19: Will working from home transform our cities?
Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.
Life after Covid-19: What Germany tells us about tourism recovery
As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.
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