Life after Covid-19: Will working from home transform our cities?
Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.
International Marketing Blog
News and insights from across the world of international digital marketing.
Life after Covid-19: What Germany tells us about tourism recovery
As the German lockdown started to ease from early May, the country's tourism industry tentatively opened up. We spoke to our German LIMEs to find out more.
Life after Covid-19: The future of luxury retail
Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.
Life after Covid-19: Surprising categories to benefit
We explore some of the less obvious categories that have seen a spike during the pandemic across the world.
[Download] Life after Covid-19: The future for travel and tourism
We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.
Life after Covid-19: The future of international online grocery shopping
Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.
Life after lockdown: a ten-point checklist for digital marketers
As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.
How does B2B UX vary from B2C?
Great UX in a B2C context is not necessarily the same in B2B - learn more with our tips and examples.
Three ways US B2B brands are embracing digital
We explore three ways B2B marketers are using digital to create engaging customer experiences.
Coronavirus: Daily Life in Different Countries
We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.
Paid Media Platform News
Find out the latest developments in the world of Paid Media in our news roundup.
Online payment methods around the world: Part 1 – Europe
In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.
How do German consumers prefer to pay online?
German consumers are a great example of how online payment method preferences vary from country to country.
What Google’s shift on cookies means for advertisers
As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.
Download our sector review on African Tourism
Find out the key trends defining African tourism in 2020 and beyond.
Oban wins at the Sussex Business Awards 2019
We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.
How to plan a multilingual content strategy in 2020
Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.
Key trends in financial services to look out for in 2020
As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?
How and when to target travellers for your brand
Some travellers are spontaneous, whilst others love to plan ahead. Learn how and when to target these different travel audiences in our latest article.
Download our International E-commerce Calendar for 2020
The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.
How colour affects international marketing campaigns
Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
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