Life after Covid-19: The future of luxury retail
Shifting to ecommerce, focusing on China and more emphasis on sustainability are all trends defining the future for luxury retail.
International Marketing Blog
News and insights from across the world of international digital marketing.
Life after Covid-19: Surprising categories to benefit
We explore some of the less obvious categories that have seen a spike during the pandemic across the world.
[Download] Life after Covid-19: The future for travel and tourism
We explore the impact the crisis will have on the industry, the consumer trends which will emerge as a result, and how to adapt your digital marketing to stay ahead.
Life after Covid-19: The future of international online grocery shopping
Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.
Coronavirus: Daily Life in Different Countries
We asked our Local In-Market Experts (LIMEs) how Coronavirus has affected daily life in their countries - this is what they told us.
Online payment methods around the world: Part 1 – Europe
In the first part of our series on online payment methods around the world, we’ll be taking a look at how preferences vary around Europe.
How do German consumers prefer to pay online?
German consumers are a great example of how online payment method preferences vary from country to country.
What Google’s shift on cookies means for advertisers
As Google announces the end of third party cookies, marketers should know what challenges and opportunities this presents for ad tech.
Download our sector review on African Tourism
Find out the key trends defining African tourism in 2020 and beyond.
Oban wins at the Sussex Business Awards 2019
We're proud to announce that we have won the Professional Services Award and were highly commended for International Business of the Year.
How to plan a multilingual content strategy in 2020
Having a multilingual content strategy is essential for growing your brand internationally. In our latest article, we share six tips to help you plan content in new languages.
Key trends in financial services to look out for in 2020
As 2019 draws to a close, what key trends can marketers expect to see in financial services around the world in 2020?
Download our International E-commerce Calendar for 2020
The 2020 edition of our International E-commerce Calendar has landed. Download the PDF version now.
How colour affects international marketing campaigns
Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
Brighton SEO: How to find content gaps when you don’t speak the language
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
Foot in mouth marketing and how to cure it
Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
CheckOut4Home&Garden: A guide to selling home and garden products around the world online
Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
Why you should never use automatic translation for your digital marketing
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
How to tell if there’s demand to launch your business overseas
Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
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