How colour affects international marketing campaigns
Make sure you research the colours for your international marketing campaign! Read our guide to learn how colours affect consumer decisions globally.
International Marketing Blog
News and insights from across the world of international digital marketing.
Brighton SEO: How to find content gaps when you don’t speak the language
Learn the SEO and content tips and tricks we recommended in our talk at Brighton SEO 2019.
We’re getting ready for Brighton SEO – are you?
We're excited to be returning to Brighton SEO again this year! Find out more about our training workshop and the topic of our talk.
Voice search: how will international brands talk their way to success?
The ways consumers can interact with voice assistants has grown rapidly, but what are the international implications of voice search technology?
VPNs: why they matter for paid media plans
Understanding how VPN usage varies across markets can and should be used to shape your global media strategy and execution.
Ad blocking and privacy – why they matter for international media planning
Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.
No more public likes and views: what does demetrication mean for marketers?
Instagram has started hiding likes and video views from the public in countrywide tests. What does ‘demetrication’ mean for international digital marketing?
Why Arabic is not a culture
In our latest article, we explain why your digital strategy for targeting Arab countries should consider Arabic as a language rather than a culture.
How empathy mapping can be used to help generate ideas for your business
Empathy mapping can be used by digital marketers, researchers, and PR professionals to find new outreach platforms and expand on content calendars.
Google’s recent updates and how they impact international SEO
Over the last four months, Google has made changes to its algorithm used to rank websites. We summarise these changes and the impact they might have on your international marketing efforts.
Foot in mouth marketing and how to cure it
Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.
CheckOut4Home&Garden: A guide to selling home and garden products around the world online
Download our whitepaper for an in-depth look at how home and garden retailers can take advantage of advances in logistics enabling sales of larger items across borders.
Why online connection speeds will change your approach to international PPC
Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.
Why Chinese people don’t speak or write Chinese
The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.
How will Google’s latest update impact SEO for travel brands?
Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?
The 5 most expensive mistakes brands make using international paid media
Some international paid media errors cost brands significant sums of money, either in wasted budget or missed revenue. We've listed some of the costliest international paid media mistakes that we’ve seen along with potential solutions.
Why you should never use automatic translation for your digital marketing
Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.
How to tell if there’s demand to launch your business overseas
Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.
How to generate high-quality B2B leads with international digital marketing
While all brands and products are different and need to be considered in isolation, there are several ways that digital marketing can generally be used to generate high-quality B2B leads.
CheckOut4Fashion: A guide to selling fashion around the world online
Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.
SEO on Naver: The beginner’s guide
For digital marketers looking at expanding into the South Korean market, knowing how to optimise their site for Naver, the country’s largest search engine, is a must.
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